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Degree in a Book: Marketing
SKU
083741
ISBN
9781398815056
Grade 7-AD
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Teaching Method
Traditional
Teacher-centered curriculum commonly used in classrooms that may include a text, teacher manual, tests, etc.
Charlotte Mason
A methodology based on the work of a 19th century educator who maintained that children learn best from literature (Living Books), not textbooks.
Classical
A methodology based on the Latin Trivium (three stages of learning), including the grammar stage (memorization and facts), logic stage (critical thinking), and rhetoric stage (developing/defending ideas).
Unit Study
A thematic or topical approach centered around one topic that integrates multiple subject areas.
Montessori (Discovery)
A methodology based on the work of a 20th century educator that emphasizes student and sensory-driven discovery learning and real-life applications.
Other
Other methodologies
Religious Content
Secular
Contains content contrary to common Christian beliefs (i.e. evolution).
Neutral
Avoids religious or theoretical topics or presents multiple viewpoints without preference.
Christian/Religious
Faith-based or including instructional religious content.
Learning Modality
Auditory
Learns through listening, talking out loud or reading out loud.
Visual
Learns through seeing, prefers written instructions and visual materials.
Kinesthetic/Tactile (Hands-On)
Learns through moving, doing and touching.
Multi-Sensory
Curriculum that employ a variety of activities/components.
Presentation
Sequential
Curriculum progresses through well-defined learning objectives. Emphasizes mastery before moving to the next topic.
Spiral
Topics and concepts are repeated from level to level, adding more depth at each pass and connecting with review.
Conceptual/Topical
Focus is on the “why,” often with a unifying concept as well as specific skills; coverage may be broader.
Teacher Involvement
Low Teacher Involvement
Student-led materials; parent acts as a facilitator.
Medium Teacher Involvement
A mix of teacher-led time and independent student work.
High Teacher Involvement
Teacher-led lessons; may utilize discussions, hands-on activities and working together.
Additional Materials Required
No other materials needed
Everything you need is included.
Other Materials Required
There are additional required resources that are a separate purchase.
Other Materials Optional
There are additional resources mentioned or recommended but are not absolutely necessary.
Consumable
Consumable
Designed to be written in; not reusable.
Non-Consumable
Not designed to be written in; reusable.
Our Price
$24.99 $24.99 $18.95
Rainbow Savings: $6.04
Description
This is not a course for high-school credit, but it will make you a better consumer! Branding goes back farther than you may think. I got quite drawn into the pages! The text is broken up with interesting short sections about companies and businesspersons. These often include innovations that today’s student would find hard to imagine. And yes, it makes those of us who remember things like cigarette ads in magazines and sugary breakfast cereal commercials during Saturday morning cartoons feel like dinosaurs… References to contemporary brands like Patagonia and updated methods like digital marketing keep the students engaged. Seeing how marketing has evolved was so interesting! There is enough color and photos to keep the reader’s attention while teaching them the language of marketing, the psychology of it all, and the processes in getting a product seen among the competition. You could add this to a finance or business course for high school students, or just assign it as a good read! ~Sara
Publisher's Description of Degree in a Book: Marketing
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as: Management, Market research, Product development, Buyer behavior and the impact of popular culture, ethics and social responsibility; Digital marketing including social media and SEO; Retail - in all its many forms; How lockdown and the global pandemic has changed the world of marketing.
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
Category Description for Degree in A Book
The Degree in a Book series appears to take the essential topics of an individual subject and break them down into nuggets of information that are easy to process and understand. What the product becomes is a course that is a great introduction to the subject at hand! The books are filled with text and illustrations, feature spreads, information boxes, suggestions for further reading, and more. They are structured in normal book format, and do not look like a standard course text, so there are no comprehension questions, quizzes/tests, and no teacher material. Assigning written essays, interactive notebooking, or composing your own quizzes and tests, would not be hard to do given the amount of information presented in these books. Each softbound book has 256 pages.
Details
| Product Format: | Paperback |
|---|---|
| Grades: | 7-AD |
| Brand: | Arcturus Publishing |
| ISBN: | 9781398815056 |
| Length in Inches: | 8.625 |
| Width in Inches: | 9.875 |
| Height in Inches: | 0.8125 |
| Weight in Pounds: | 2.3 |
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